Every time you pass on Ella, you're actively choosing a lesser song, then wedging that lesser choice into an hour with 20 minutes of commercials, a weather report nobody needs because windows exist, and a traffic report nobody needs because we have Waze — and then wonder why your AQH is down.
To borrow a phrase that fits perfectly here, they chose to go to the moon not because it was easy, but because it was hard. There's a lesson in that for every news/talk programmer, host, and producer in America.
I've always thought it was brilliant for ESPN to license its brand to local radio stations. This is an even bigger, and perhaps smarter, play for Nexstar.
"This isn’t about choosing radio over TV. It’s about giving fans the option to experience the biggest moments their way—radio doing exactly what networks are already trying to do."