Columns

"Did AI help a human make the recording, or did AI make the recording for the human?"

"The same clips that invite criticism also introduce your work to thousands of potential new listeners, viewers, and subscribers who otherwise may never discover your show. In today's media landscape, discovery rarely begins with a radio dial or a podcast app. It begins with an algorithm."

AI dominates headlines on a near-daily basis, yet plenty of people still don't fully grasp what the technology can do, what it can't do, or where it's headed next. That gap between hype and understanding creates a real opportunity.

"Great programmers don't wake up one day with an instinct for finding talent or coaching personalities."

"Tear down the traditional thought of competitive ownership groups and start thinking about how you can build shared audiences."

Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.

"ESPN is exceptional in so many areas that when the company makes a rash of mistakes handling personnel matters it's surprising."

If your newsroom or your channel walked away from that platform, now's a good time to reconsider.

This study should be yet another wake-up call for our industry.

"There is a responsibility that comes with making these decisions, not just in who is let go, but in how the news is communicated. When that control slips and information leaks before leadership delivers the message directly, it doesn't just create headlines—it erodes trust.