What 20 Years of Jacobs Media Survey Data Tells Us About Radio Listening Habits

This year, over 500 stations from across a wide spectrum of formats participated, and over 30,000 people responded.

Can Radio Capitalize on Netflix, Spotify ‘Streamflation’ Price Hikes?

Where does radio fit in with all this? It's still free.

Why YouTube’s Shorts Cap Should Concern Every Independent Podcast Creator

For podcasters specifically, the answer isn't to panic. It's to diversify.

If Sports Leagues Found a Loophole, So Should Others With Prediction Markets

"Advertising categories were never about clean lines. They were about how many lines you could draw — and how long you could get away with pretending they mattered."

The NFL Draft Has Become ESPN’s Content Empire

"It’s not about winning the night; it’s about owning every lane of it."

Scott Jennings and the Reality of the 24/7 Personality-Driven Media Grind

While it might be admittedly scary to step away, for fear of missing stories or getting out of rhythm, it will be beneficial. The show will be there when you get back.

The Dianna Russini Story Had 20 Angles — Did Your Music Radio Show Find Three?

No one has to celebrate the mess of a potential scandal, but the key is having relatability to what the audience is already talking about — and even opening their minds to things they haven't considered yet.

Why It’s So Challenging To Find Media Salespeople

"The real challenge for the industry today is not that opportunities are lacking. It’s that the story hasn’t been told well enough."

Why Early Netflix Data Could Have Sports Podcasts Hitting Pause

"Seeing these early results after such a sports-heavy quarter should raise some concern within the walls of both The Ringer and Barstool Sports."

Radio’s Biggest Selling Point Has a Serious Problem

The numbers don't lie, and right now, they're not flattering.

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