Columns

"Tickets, hotel information, and sponsorship details are available in the Summit section on BarrettMedia.com."

The question for every programmer, PD, and market manager right now is simple: are we giving people something worth connecting to?

"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

Independent creators who've already cultivated younger followings are sitting on something more valuable than raw numbers. They're sitting on loyalty.

"The media landscape today is so fractured that the battle for audience attention requires a clear and sophisticated form of warfare."

The more people listening, the better. Without strong cume, our shows and stations are built upon time spent listening.

"The best mentor-mentee relationships are the ones in which both individuals are willing to listen, challenge each other, and learn."

"If Karthik Rao's quote is something more than puffery, he and his company need to show some love to the radio side of Nielsen's business."

"The NFL doesn't need you to make it interesting. It already is."

"Listeners almost never parrot back a station's positioner. They know the station's frequency, and sometimes they know a station's moniker."