Radio, meanwhile, has leaned on a single revenue stream for decades: advertising. That's it. That's the model. It's outdated. And most know it. So, how do we change it?
"The Big 12 may look back at this deal as necessary survival in a restructured college athletics landscape. Or it may look back at it as the moment it decided an energy drink was worth more than its soul."
The word chemistry is often tossed around, but with Keita, McKeown, and Johnson, it is caught and slam dunked. They know their roles on a given show and bring a dynamic feel to the broadcast.