Columns

"If the standard for an “anticompetitive” league is one that still delivers the overwhelming majority of its product for free, in local markets, on over-the-air television—then what exactly are we measuring? And more importantly, who are we protecting?"

Own your issues. Own the moments that go sideways. Because those create better moments than any perfect tease can.

At its very core, a listener scrolling through podcast episodes is making a direct choice, and you're now armed with clear data showing you what hundreds or thousands of your listeners prefer.

"The best radio integrations won’t feel like advertising at all. They will feel like part of the show—and that’s exactly what makes radio such a powerful platform for clients."

"The distinction between injury and load management is almost irrelevant. The outcome is the same: games that are supposed to carry weight end up diluted."

I know that the days of having a successful audio-only version of a podcast are over. But are we already at the end of new shows being launched?

"Skepticism is harder to shake than criticism. Once people start questioning how you obtained information instead of simply consuming it, the dynamic changes."

"In the crowded landscape of pre-draft programming, Path to the Draft stands out for its variety and insight. The show doesn’t just tell viewers about the draft; it shows them through stats, sound, and substance."

Bring your perspective, your pacing, your instincts. If that means the show sounds different for a day or a week, that's not a failure.

If you have all three, you can build something people remember. If you are missing one, your station can still function, but it will underperform.