"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."
If you're running a news operation and you actually want to meet consumers where they are, you need more than one lane. You need an audio strategy, a long-form video strategy, a short-form video strategy, and a written strategy.
"Netflix has spent its first MLB season attempting to prove it can create a live sports event that feels different. Now, it has an opportunity to prove it understands something equally important: Different doesn’t always mean more."
In the last decade or so, the Steelers had a winning record and likely made the playoffs. Sadly, the Steelers are not ready for a Super Bowl run. How about your show? Is it competitive? Is it a winner?