Why Radio Sellers Should Shift From Results to Purpose and Relationships

For decades, radio advertising sellers have leaned heavily on a singular, central promise of results. We have used ratings, reach, frequency, CPM, and packaged...

Barrett Media Sharpens Its Content, Newsletters, Video, and Social Media Today

"We're making adjustments to better serve and expand our audience and partnerships."

Should Streaming Impact Radio Airplay on Classic Rock/Hits Stations?

"Seven Classic Rock songs are secretly dominating streaming in 2026."

The Scott Jennings F-Bomb Moment on CNN Was Human, Not Fireable

Those seats at the NewsNight desk look a lot more comfortable than they probably are. Television has a funny way of making everything seem more spacious than it actually is.

Radio and Reinvention: Meet Your New Music Radio Editor

"Radio works best when it feels alive — when it shows up in real spaces, not just on a dial or an app."

Spotify’s New Verified Checkmark Overlooks the AI-Podcast Boom

"If a badge is still meant to signal trust, then limiting that signal to music ignores where the next credibility crisis is already unfolding."

Is AI Really the Fix for the Overload of Streaming Ads?

I'm not suggesting that streaming advertising doesn't work, just that overdoing it — which costs money — is wasteful.

Gambling’s Grip on Sports Networks Is Growing Along With Added Risks

"Leagues have accepted the revenue. Networks have built it into broadcasts and are being paid a premium for it. Sportsbooks have expanded the menu. Everyone has a stake. That also means everyone shares responsibility."

Where Mike Felger’s ‘Soft’ Boston Media Criticism Hits and Misses

"You can’t call out softness in the market while excusing it in your own building."

Radio Research Means Nothing If You’re Reading It Wrong

I've seen an entire room agree on data, then someone new comes in and sees something different — something they'd like to believe.

Popular

Point to Point Marketing