MS NOW knows its future isn't being built on cable. And to its credit, it's not pretending otherwise.
That's the clearest takeaway from remarks made...
"Audacy isn’t just launching another station. It’s testing whether FM can finally unlock a market that has resisted the format at scale like other large markets."
Many news/talk radio hosts will tell you that someone like Jimmy Kimmel "turns away half the audience" by his political opinions. And they're completely oblivious to the fact that they do the same.
"We have a massive opportunity in front of us. Why? Because the bar for authenticity, storytelling, and audience engagement has been set remarkably low."
"In one of its biggest broadcasts of the season, the network’s talent and production team elevated their performance and delivered a compelling postseason presentation."
Boomer Esiason never paid his radio dues by doing an overnight show in Akron. He was thrown into the deepest water and told to swim. Not only did he stay afloat, he rose to the top of his profession.
I don't view this as a "sky is falling" type move, really. But I can't help but wonder about the state of all-news radio at the company following this development.