Columns

"If radio wants to compete in a world where creators build loyal followings overnight and take them anywhere, it must stop treating talent like replaceable parts."

It's a rare case when press people become subject, storyteller, and potential victims at once. But it shouldn't be the case.

A mascot can always protect the brand because it can't age out of the demo, hold you hostage during a contract negotiation, get poached by a competitor, or go on Facebook and rant about the President.

"If NFL front offices can rely on AI to sort through hundreds of prospects, identify hidden value, and ultimately make smarter draft decisions, there’s no reason sports media can’t apply that same thinking to its own version of scouting."

Treat every moment on your station or show as a precious commodity.

"The secret to my success is more about what I do off the air. I love to prep, and I am proud of what we do on the air. I am especially proud of the relationships that I have built here with key community leaders."

Whether radio leaders want this to be true or not, the data is unambiguous: in radio, people are the commodity. Listeners want entertainment. They want connection. They want it for free.

"Bigger doesn’t always mean better—especially in a media landscape where the audience, not the distributor, holds the power."

"We cannot control how other outlets use our work. And we won't stop reporting facts because they might amplify the information differently. That's journalism. Suppressing it would be public relations."

Television news has a way of flattening reality. Anchors sit behind desks, hosts deliver rehearsed tosses, and reporters stand outside buildings with polished scripts....