Columns

"Broadcast radio remains one of the most powerful promotional tools in media. But power without precision is wasteful. If companies want better results, they need a cross-promotional model that reflects how audiences actually discover content today."

"For TikTok, every retained interaction is valuable."

Nobody watches MS NOW's daytime shows for straight news, then flips to Fox News or Newsmax for conservative opinion. That kind of audience crossover just doesn't happen, and pretending otherwise is a losing strategy.

Your question may be, "Does this matter to me?" Yes, it does, because you can play the game along with Nielsen.

"If FOX Sports Radio wants to maintain its position atop the syndicated sports radio space, it must have a succession plan ready long before 2028 arrives. Not just for Dan Patrick, but based on his recent comments, Colin Cowherd as well."

Viewers don't tune into Fox News because they think it's the most accurate account of the day's events. They tune in because it reflects how they already see the world. That's a far stickier habit than trust ever was.

You're the person posted up at the corner of the bar having the real conversations. This isn't about being pro- or anti-any administration. It's about sounding like a real person, not a press briefing.

"Let's fire up a few World Cup-isms and hit the pitch."

"Every four years, somebody asks if this is finally soccer’s breakthrough moment. At some point, we have to stop asking whether soccer is arriving and start recognizing that it already has."

"Too many stations treat the summer months like a maintenance cycle"