Columns

"The connection that powers sports radio has never been the transmitter, the brand name on the building or the corporate strategy outlined in a quarterly earnings call. It’s the host behind the microphone building a daily relationship with an audience that chooses to spend time with them."

​How can we take advantage in news/talk with content and/or listener-engaging events that can engage beyond the die-hard political base? Think about how sports are able to hyper-engage their audience and grab the casual sports fans.

"Digital success for broadcasters will come from utilizing existing strengths: trusted relationships, local knowledge, and storytelling expertise."

While strategic boundaries and expectations matter, at what point do we end up with so much focus or strategic segmentation that it has an adverse effect and stunts growth?

One morning show told me they didn’t make the hockey win a focus because women don’t care about sports. That, to me, was like saying male-targeted news radio shouldn’t have mentioned the Nancy Guthrie story because men don’t care about kidnappings.

"Creators spend years hoping their work gets noticed by platforms that reach millions of people. When that opportunity presents itself, most don’t treat it like a political statement. They treat it like a stepping stone."

"NBA TV promotes The Association as a program that celebrates the game, players, and culture of the NBA, aiming to both inform and entertain viewers with news and storylines."

Both -- one could argue -- have become the "do as I say, not as I do" figures of the conservative media space.

"One hundred sixty three (163) CHR/Top 40 radio shows appeared on ballots submitted by our voters this year."

"Eighty eight (88) CHR/Top 40 programmers appeared on ballots submitted by our voters this year."