"The industry spends so much time chasing what’s next — new platforms, new angles, new metrics — that it sometimes forgets what worked. A well-timed throwback isn’t regression. It’s perspective."
"This isn’t about blaming Nielsen. It’s about accepting the environment we’re in. Digital platforms didn’t wait for radio to adjust. They trained audiences to expect immediacy. They reward speed, clarity, and payoff. Now traditional measurement reflects those expectations."