Every time you pass on Ella, you're actively choosing a lesser song, then wedging that lesser choice into an hour with 20 minutes of commercials, a weather report nobody needs because windows exist, and a traffic report nobody needs because we have Waze — and then wonder why your AQH is down.
To borrow a phrase that fits perfectly here, they chose to go to the moon not because it was easy, but because it was hard. There's a lesson in that for every news/talk programmer, host, and producer in America.
I've always thought it was brilliant for ESPN to license its brand to local radio stations. This is an even bigger, and perhaps smarter, play for Nexstar.
"This isn’t about choosing radio over TV. It’s about giving fans the option to experience the biggest moments their way—radio doing exactly what networks are already trying to do."
It's the kind of moment that should stop people, regardless of their politics, and make them say, yeah, this is f---ing awesome. Fox News seems to understand that instinctively. Whether MS NOW and CNN can get there is the real question.
"Sports radio doesn’t need to chase viral moments or reinvent itself every six months. It needs to plant a flag. Create something listeners can circle on their calendar. Something they talk about months in advance and remember long after it ends."