Tag: Advertising
Advertising Budgets Are Not One Size Fits All
Combining these methods or a custom approach based on specific business needs often proves most effective when setting advertising budgets.
TV Coverage of Deion Sanders At Colorado Worth More Than $90 Million to School
"That number is measured in ticket and merchandise sales as well as the advertising value of the time ESPN, FOX, CBS and others have spent either talking about the football team and its coach or broadcasting its games."
Radio Advertising Can be the Secret Weapon For In-House Digital Marketers
"The trend of businesses gaining digital marketing proficiency presents a unique opportunity for YOU."
Real Time Bidding Comes to Radio Sales
"The radio ad sales market is transforming profoundly, with real-time bidding and audience-centric approaches taking center stage."
Embrace Change And Keep Thriving in Sales
"Many challenges can impact your career significantly if you don’t roll with the punches."
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Can We Make Talk Radio Great Again?
"Contrary to the industry naysayers, I believe there is a path forward to make radio great again."
Bob Uecker: Lessons on How to Follow the Legacy of ‘Mr. Baseball’
“When you saw him at the ballpark, those cheeks were so plump with a smile that you could it was contagious.”
Political Talk Is Suicide For Music Radio Brands
Even though the First Amendment protects free speech, what you say and project will always be a direct reflection of you. And your brand.
Salem Radio Network Host Mike Gallagher Has Seen His Audience Change Since Donald Trump Was Re-Elected
"To see the tone, mood, and the attitude of the audience just change overnight was really remarkable. I mean I've never seen anything like this."