Tag: Arbitron
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Radio Stations Should Invest in Qualitative Research
After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...
Red, Blue, or Purple? Nielsen Has Them All!
Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...
Nielsen Gives a Two Minute Warning
Among the other things I do in my semi-retirement is hold membership on the National Association of Broadcasters Committee on Local Radio Audience Measurement,...
Experiment Often, Fail Early, Then Run A New Experiment
Thinking again about every element - is the true path to growth.
Nielsen Audio Discovers the Internet…Again!
It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...
