"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."
”I think it's fricking cheeky as hell of radio to go we need to target the younger demographics when we flat abandoned them 30 years ago when we decided that advertisers only wanted 25 to 54.
"Disclosure only matters if consumers believe there's meaningful value in knowing the difference. Based on the latest research, they're already showing they don't."