Tag: Digital Advertising

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One of the differences in managing a new radio client versus a digital advertising client is attending the weekly or bi-weekly status or check-in...

Invalid website traffic from automated scripts and "bad bots" will waste $71 billion this year.

“What’s most impressive is that radio came out fighting for digital dollars when the pandemic hit and hasn’t let up for a second.”

“I wouldn’t exactly call it a return to traditional media but there does seem to be renewed interest in it."

"There are a lot more local clients not spending on radio at all. A LOT MORE."

"Advertisers are hungry for digital education and will no longer tolerate sales reps that know less about digital than they do."

"Do whatever you can to further understand OOH, CTV, and your in-house offerings in the digital space. Your local advertisers want the information on what to do, and it is up to you to give it to them."

"Traditional ads-TV, Radio, and Print- break through the digital clutter. Additionally, the decline in third-party cookies for digital purposes is causing ad ineffectiveness."

Don’t be scared to apply some trial and error to your digital selling. You weren’t perfect when you started selling radio.