Tag: Dr Ed Cohen

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Radio Stations Should Invest in Qualitative Research

After decades in the world of ratings and having studied the history of the business, one thing is clear. There is room for one and...

Red, Blue, or Purple?  Nielsen Has Them All!

Somewhere along the way, we became color conscious in this country. I’m not talking about race or ethnicity, but party affiliation. Republicans are red,...

Nielsen Gives a Two Minute Warning

Among the other things I do in my semi-retirement is hold membership on the National Association of Broadcasters Committee on Local Radio Audience Measurement,...

Nielsen Audio Discovers the Internet…Again!

It’s been a while, but the radio industry is being forced to give some attention to the Nielsen radio diary. Yes, the paper diary...

Radio Ratings: A Single Point of Failure

Last month, the attorney general of Texas, Ken Paxton, filed a suit against General Motors. Attorney General Paxton has had an interesting history in...

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