Tag: Edison Research
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Share of Ear Survey: Most Radio Listening Still Done Via Broadcast Signal
"Among people 13 and older, 86% preferred to listen to their favorite station via the over-the-air signal."
Craig Schwalb, Larry Rosin, Mike McVay, McGraw Milhaven & Greg Moceri Join the BNM Summit Lineup
"Each of these gentlemen possess a wealth of knowledge and experience, and we look forward to having them share their insights this September in Nashville."
Joe D’Angelo of Xperi, Larry Rosin of Edison Research to Host Sessions at the 2023 BSM Summit
"Having smart people in the room with actionable information is important and I'm thrilled that Larry and Joe are able to make time to join us in LA."
Seller to Seller: Larry Rosin, Edison Research
What can audience research tell us about the stature of sports radio in the audience's eyes? Larry Rosin has good news for sellers to...
Be Wary Of Shoddy Research As 2023 Approaches
I am not keen on using the research that radio reaches 92% of everybody. I don't know many clients who can afford to buy enough radio to get a 92% reach.
