Tag: Marketing
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Dave Kelly, Bekah Digby Launch New Streaming Consultancy
The co-venture aims to address the increasing need for actionable, platform-native strategies as streaming continues to dominate music consumption and discovery.
NewsNation Special to Revisit Donald Trump Assassination Attempt One Year Later
The one-hour program will be hosted by senior national correspondent Brian Entin and will provide an in-depth look at the events in Butler, Pennsylvania.
iHeartRadio Fiesta Latina Returns to Miami October 25
This year’s artist roster includes Gilberto Santa Rosa, Morat, Olga Tañón, Kapo, Chyno y Nacho, and Elvis Crespo, with additional performers expected to be announced in the coming weeks.
Judge Rules Lawsuit From Don Lemon Against Elon Musk Can Go to Trial
"The ruling means Don can hold X and Musk accountable in open court."
The Basic Truths Of Marketing: It’s Not Set It And Forget It
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.
The Hidden Dangers of ‘Free’ as a Marketing Message
I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.
Advertisers Are Missing a Golden Opportunity
"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."
Survey: One-Fourth of Radio Advertisers Expect to Increase Spending
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."
Sports Radio Can Be The Search Engine In B2B Marketing
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."
Seth Resler Wants Stations To Rethink How They Find Clients
"Hire someone who knows where the money is, not the promotions or supplies closet."
Consistent Messaging Matters
"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."
How Not to Get a Job in Sports Radio: Sales Remix
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...
Live Events Present Sales Options
I love this time of year. Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...
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NewsNation Special to Revisit Donald Trump Assassination Attempt One Year Later
The one-hour program will be hosted by senior national correspondent Brian Entin and will provide an in-depth look at the events in Butler, Pennsylvania.
iHeartRadio Fiesta Latina Returns to Miami October 25
This year’s artist roster includes Gilberto Santa Rosa, Morat, Olga Tañón, Kapo, Chyno y Nacho, and Elvis Crespo, with additional performers expected to be announced in the coming weeks.
Judge Rules Lawsuit From Don Lemon Against Elon Musk Can Go to Trial
"The ruling means Don can hold X and Musk accountable in open court."
Prime Video Officially Unveils Broadcasting Lineup for Debut NBA Season
"To be a part of building something from the ground up is truly special."