Tag: Marketing

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Seth Resler Wants Stations To Rethink How They Find Clients

Jeff Caves - March 11, 2022

"Hire someone who knows where the money is, not the promotions or supplies closet."

Consistent Messaging Matters

Jason Barrett - August 27, 2019

"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."

How Not to Get a Job in Sports Radio: Sales Remix

Dave Greene - November 15, 2018

Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...

Live Events Present Sales Options

Dave Greene - June 28, 2018

I love this time of year. Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...

Marketing The Right Message

Jason Barrett - June 22, 2014

There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...

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Hard Knocks’ Fading Influence Showcased in North Carolina Selection

Demetri Ravanos - March 4, 2025

Can We Make Talk Radio Great Again?

Columns March 4, 2025 0

"Contrary to the industry naysayers, I believe there is a path forward to make radio great again."

Bob Uecker: Lessons on How to Follow the Legacy of ‘Mr. Baseball’

Features March 4, 2025 0

“When you saw him at the ballpark, those cheeks were so plump with a smile that you could it was contagious.”

Political Talk Is Suicide For Music Radio Brands

Columns March 4, 2025 0

Even though the First Amendment protects free speech, what you say and project will always be a direct reflection of you. And your brand.

‘The Roula & Ryan Show With Eric’ on 104.1 KRBE is the Heartbeat of Houston

Features March 4, 2025 0

They have been together for over 18 years and remain the longest-running morning show in KRBE history, and the longest-running ensemble show in Houston.

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