Tag: Marketing
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Brett Andrews Takes On New Roles at Audacy Wisconsin
Most recently, Andrews was with iHeartMedia, where he was Senior Vice President of Programming in Milwaukee and Madison.
Fox Nation Presents Documentary Series On Assassination Attempt of Donald Trump
The new episode features never-before-seen footage recorded by Corey Comperatore -- the man killed by the shooter attempting to take the life of Trump.
St. Louis Blues Announce New Simulcast Broadcast with FanDuel Sports Network and 101 ESPN
"Kerber and Vitale will continue being heard on 101 ESPN while also calling games on television."
NBC Sports Announces Broadcast Crew for 153rd Open Championship
The play-by-play duties will rotate between Dan Hicks, Terry Gannon, Mike Tirico, Steve Sands, and Tom Abbott.
The Basic Truths Of Marketing: It’s Not Set It And Forget It
We have learned over the years that no marketing plan employs a "set it and forget it" tactic.
The Hidden Dangers of ‘Free’ as a Marketing Message
I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.
Advertisers Are Missing a Golden Opportunity
"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."
Survey: One-Fourth of Radio Advertisers Expect to Increase Spending
“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."
Sports Radio Can Be The Search Engine In B2B Marketing
"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."
Seth Resler Wants Stations To Rethink How They Find Clients
"Hire someone who knows where the money is, not the promotions or supplies closet."
Consistent Messaging Matters
"Radio should be defending its position, highlighting its progress, and reminding clients and fans why it matters."
How Not to Get a Job in Sports Radio: Sales Remix
Last week, Jason Barrett posted a blog titled “How Not to Get a Job in Sports Radio” outlining a myriad of ways you can blow...
Live Events Present Sales Options
I love this time of year. Summertime and sunshine make people happier and when people are happier, they’re more willing to spend money on...
Marketing The Right Message
There's an old saying when it comes to marketing a sports radio station "fish where the fish are". For sports stations there's a distinct...
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Fox Nation Presents Documentary Series On Assassination Attempt of Donald Trump
The new episode features never-before-seen footage recorded by Corey Comperatore -- the man killed by the shooter attempting to take the life of Trump.
St. Louis Blues Announce New Simulcast Broadcast with FanDuel Sports Network and 101 ESPN
"Kerber and Vitale will continue being heard on 101 ESPN while also calling games on television."
NBC Sports Announces Broadcast Crew for 153rd Open Championship
The play-by-play duties will rotate between Dan Hicks, Terry Gannon, Mike Tirico, Steve Sands, and Tom Abbott.
‘Hey Morton’ Launches on 105.1 WJZM in Clarksville, TN
The show is fronted by Rick Morton, alongside co-host Edina Macic and producer D-Rock.