Tag: Marketing

We have learned over the years that no marketing plan employs a "set it and forget it" tactic.

I can tell you right up front that as Market Manager, we NEVER give away free commercials. There is value to everything we offer to listeners and clients alike.

"If it is my product and my ad budget, I'm going to change up the parameters to try it this way one time."

“In a time where economic uncertainty is driving budget pressure, marketers will continue to seek opportunities to increase automation."

"Sports stations' ability to deliver B2B results is one of my favorite format attributes, and creating opportunities for new connections for businesspeople is critical for employee and C-level buy-in."