Tag: McDonalds
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Trend Jacking: The Low-Cost Marketing Strategy Radio Needs Right Now
"One word of caution: do not jack what you do not understand."
Why ESPN Should Double Down After ESPN BET Didn’t Pay Off
"Make no mistake about it—ESPN isn’t done betting. The PENN deal was a first draft, not the final version"
Radio Ads Work Best When They Tell a Great Story
I was recently with a client, and during the CNA, she used a phrase I have rarely heard before from a client. “I simply want someone to tell our story.”
It’s Time For Music Radio To Evaluate The Slogan
A friend who encouraged us to revisit this topic called slogans – “soul-sucking.” Spot. On. The best brands are defined by their experience.
Bad Commercials Can Be More Problematic Than Long Stop Sets
“Studies have shown that every time you introduce a new idea into a commercial and step away from your original idea, retention goes down by 60%. If you've added three, then it's even worse than that.”
Technology Stands No Chance Against Personal Connections
To email or not to email, that is the question.
Technology is a great thing and I’m a huge fan of the meme that says:...
Do Sports Radio Stations Need Slogans?
Turn on a sports radio station today, and you can't go an hour without being reminded of the station's slogan. Over and over again you're...
Growing Sports Radio’s Bottom Line!
For the past 19 years I've made my living in the radio industry. Most of that time has been spent in the sports talk radio...