Tag: Media Sales
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A Final Word to My Media Sales Brethren
If you’re not willing to commit to every part of the process and truly put in the work, then you’re in the wrong career.
Media Salespeople Need to Stay Confident During Cold Streaks
Just like a seasoned hitter doesn’t throw away the bat after a bad week, you can’t throw away your confidence just because you're in a sales slump.
Media Sales and the Double-Edged Sword of Schedule Flexibility
The most successful media salespeople I know don’t wing it. They map out their schedules in advance—blocking time for prospecting, meetings, follow-ups, and administrative work.
Building Lasting Client Relationships: Take Them Out to the Ballgame
Clients are more likely to do business with someone they know, like, and trust.
Crisis Management in Media Sales: Navigating Controversy Around On-Air Talent
What nobody generally talks about in these situations are the salespeople who have to pick up a lot of the pieces with the advertisers left behind by the host.
How Sports Radio Salespeople Can Overcome the ‘Does Anyone Still Listen to Radio?’ Objection
Sports radio listeners are passionate, engaged, and, most importantly, they take action when hosts who they know, like and trust, recommend a business.
Marketron Earns Content of the Year Award for Blog
Aspire was launched in 2021 and serves as a resource center for the company's audience of media sales professionals.
Media Sales in the Digital Age: Leveraging Technology for Success
At the end of the day, the goal is to spend less time on administrative tasks and more time building relationships, closing deals, and driving YOUR revenue.
Your Media Sales Career Is Your Own Business – Start Thinking Like an Entrepreneur
The best salespeople aren’t just following trends, they’re ahead of them.
Media Salespeople with Great Ideas Always Win
"Want to be different? Do you want to be better than other salespeople? Want to make a lot of money? Come up with better ideas than anyone else."