For years, people compared a 60 Minutes correspondent chair to a Supreme Court seat: once you got it, it was yours for life. This year proved that's not actually true.
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
“I think all of us are deeply cognizant of the fact that it takes trust and a certain tolerance for risk on the part of our employers to let us chase these things..."
"It must now be assumed anyone who works on or for CNN are all lying, because they work for a liar, and they appear on a channel dedicated to lying, which has just sold the few remaining shards of its soul to the greatest liar of our time..."
"I think some legal type at Fox had already been in touch with Carlson's representatives, and mentioned those three magic words 'Forty' and 'Million' and 'Don't'."
"If the podcast industry is willing to recognize 30 seconds of listening as worthy of credit over "genuine engagement," then radio has every right to examine whether its own standards should evolve as well."
Here’s the question: Will another research company have an opportunity to overthrow King Nielsen? Will radio and audio measurement change? I expect we’ll see a new landscape by the end of the decade.