"Partnering with YouTube at this level for the first time allows us to put these ceremonies directly into the environment where so much of today's journalism and storytelling already lives."
"We are in discussions right now, because we think there’s an opportunity to expand the relationship. We’ve learned a lot about what works, and how to value the NFL and live [content] generally over the last couple of years."
"Some estimates suggest the league could seek a doubling of its current deals. By comparison, media companies appear far more cautious, with expectations reportedly landing closer to a 25% increase."
"It's a tough landscape out here for sports fans. They have a lot of choices. Media partners have a lot of choices of who they want to promote and who they want to distribute. If there's anything I learned from the NFL, it's you innovate or you die."