Tag: Nielsen

The decision from the ratings agency comes after years of stating its intention to move away from the panel-based formula.

Nielsen makes a lot of money from the radio service. Without any serious competition, there is little need to invest in improvements unless the subscribers push back.

The Media Ratings Council (MRC) has completed its accreditation process of Nielsen's Big Data and Panel measurement tools, providing media companies with a trustworthy...

The company should put together an industry presentation with broad results on Los Angeles audio usage and a comprehensive release with specific information.

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