When a listener gets a ticket to see someone they’ve loved since they were 14, you’re not just filling a prize slot. You’re making a lifelong listener.
What’s fascinating is the “mad men” (and women) seem to have no issue regularly using “oldies,” i.e., 1960s hits, IN their ads but balk at the idea of media serving up the music.
Borrell Associates projects that figure will climb considerably over the next four years as the industry undergoes what it describes as a "great reshuffling."