“This expansion of our long-standing relationship with iHeartMedia gives brands new opportunities to connect with consumers across more screens and speakers with greater relevance and measurable outcomes.”
"We’ve built new tech capabilities over the last several years that have enabled us to both deepen our relationships with the listeners and communities who depend on us and improve the support we provide to our sellers. We’re now moving to scale this approach, implementing structural changes within our Programming organization and expanding responsibilities for key leaders."
When asked why they listen to local radio, 40% of those aged 18-34 said that local content is the key reason. That's higher than the overall level (30%) and the 55+ crowd (20%).
"I joined up and started doing play-by-play, and that was really what attracted me to radio in the first place ... My grades were terrible. I needed some new direction, and radio really wound up throwing me a career lifeline."