Tag: Radio Business
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Why News/Talk Radio Hosts Need to Realize Transactional Relationships Are Killing Your Brand
Speaking with that one person is essential to your success. Every fan is a gift, and in today's segmented media landscape, those interactions matter more than ever.
Nielsen to End Puerto Rico Radio and TV Ratings in December
"We will work alongside local stakeholders throughout this process to facilitate a thoughtful and orderly handover.”
Can AM/FM Radio Survive the Smartphone-Integrated Car Era?
This study should be yet another wake-up call for our industry.
How Cirocast Grew Out of Skyview Networks’ 30-Year Heritage
"We didn't see anything available to service that need, so we developed it ourselves."
Radio Companies Can’t Quit YouTube, Even If They Want To
This is a genuine damned-if-you-do, damned-if-you-don't situation.
Does the SiriusXM-Audacy Deal Actually Help SiriusXM?
Ultimately, I'm not criticizing SiriusXM for signing this deal. I just don't see the clear necessity behind it, at least not yet.
Revenue Opportunities You May Be Walking Past
"The most successful sellers don't sell commercials. They sell solutions and solve problems. When they broaden their conversations and ask, "What challenges are you trying to solve?" entirely new business begins to appear."
Why Cumulus Sees Xperi Data as a Big Data Breakthrough for Radio
"We're excited because we feel this is a step forward in using technology to change the way people think about radio. This is really the big data moment for radio, at least as we see it."
Westwood One Cuts Affiliate Relations Staff in Department Downsizing
The cuts come as Westwood One's parent company, Cumulus Media, prepares to exit its pre-packaged Chapter 11 bankruptcy.
Could Cumulus’ Win Over Nielsen Spark the Beginning of the End?
It won't happen overnight, but the tectonic plates are shifting, and once there's momentum, who knows where it will end.