Tag: Radio commercials
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Radio Ads Work Best When They Tell a Great Story
I was recently with a client, and during the CNA, she used a phrase I have rarely heard before from a client. “I simply want someone to tell our story.”
Radio Must Learn From Its Past to Strengthen Its Future
Instead of letting April Fool’s Day pass with fun jokes and then going back to our day-to-day lives on April 2, how about if we consider an updated way to show the power of radio?
Seeing The True Value Of What Radio Does As An Art Form
Do we fully appreciate the value of what we do as an art form? Do we encourage and empower talent to create something that our advertisers can easily see has true value?
Maximize Event Promotions with Radio Ads of Various Lengths
Promoting event promotions like financial seminars, annual sales, or community happenings requires a strategic approach to ensure maximum reach and engagement. Know how many...
Four Key Factors to Selling Play-By-Play Commercials
"When considering how to sell live play-by-play commercials, four factors come to mind: broadcast times, tv, streaming rights, and announcers."
Mike Francesa Reflects on Thirty Years in Sports Radio
Thirty years in any business is a long time. In radio, it's an eternity. For Mike Francesa, it's never been about surviving corporate changes,...