Tag: Radio Promotions

“Who is this, and where are you calling from?” For years, that was the standard lead-in for radio call-in contest executions.

The best promotions are so much more than just a giveaway or contest. They should be a full-blown experience that captures attention, engages listeners, and reinforces your brand.

This week let’s review some of the key points to ensuring your ship has all its engines in tune!

I’m not suggesting you throw a party and have your listeners strip and go naked. The point is that when Rivers passed, people were still talking about "Nudestock"

What I am about to suggest comes with a healthy dose of caution. Do not step on a political landmine, but have some fun.

Radio is excellent at creating, developing, and executing ideas quickly. You may find inspiration from this list to create a quick promotion this year.

I used to tell air talent that they should have an answer to this question at the end of their shift. “What did I do to delight and surprise the listener today?”

When I was working for then Entercom Madison, we found a way to create a huge remote crowd, deliver prospects to the client, and create a fun atmosphere.

What can creators do to make every show an event? Can we raise expectations for the unexpected? Can we attract attention? Can we do things that truly matter in the community?

Radio’s enduring difference is the power of reach and frequency. In the spirit of election week, do it early and often when promoting something that needs attention.