Tag: Ron Harrell
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It’s Time For Music Radio To Evaluate The Slogan
A friend who encouraged us to revisit this topic called slogans – “soul-sucking.” Spot. On. The best brands are defined by their experience.
Consultant’s Corner: Ron Harrell Harrell Media Group
Radio is searching for a new story. The book is an all-time best-seller full of audience-engaging dramas, thrillers, and advertising celebrations.
Radio Stations Enjoy Greater Success When Prioritizing the Music and Eliminating Bad Songs
Focusing on the content that comprises 75-80% of an hour of your radio station is the most important place to start - the music.
A Branding Lesson From Pretzels, Napkins, And Coffee Mugs
Pretzels, napkins, coffee mugs. What’s the big deal? The attempt to make the mundane more imaginative or the routine a bit unusual is the deal.
Why Your Radio Station Needs a ‘Director Of Cool’
“What is this D.O.C.?” he asked. I explained it was the Director of Cool, a full-time employee with no other duties—no air shift, music scheduling, production, or marketing/promotions responsibilities—nothing.
Communicating and Navigating Ratings Wobbles
Programmers and Brand/Content leaders would have better blood pressure and fewer forehead wrinkles if we could respond to the wobbles as we react to the stock markets by saying, “Wow.”
Tom Kent’s Last Gift Reminds Radio Always To Be Prepared.
"How are we preparing our brands for next stages? A long illness like the one Tom was fighting gave his organization time to prepare and make sure his affiliates were covered when the day came."
Barrett Media Hires Ron Harrell, Robby Bridges, and Kevin Robinson as Music Radio Columnists
"I knew we needed folks who love to write, are passionate about the business, and have different experiences. I think our first three columnists reflect that, and I'm thrilled to have them joining our team."