Tag: Sports Column

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The Industry According to Gary Jay, Land Shark Promotion Studio

"Radio cannot afford to become a tired jukebox with 15 minutes of commercials every hour."

Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

The Masters Shows Sports Radio How To Build Lasting Traditions Again

"Sports radio doesn’t need to chase viral moments or reinvent itself every six months. It needs to plant a flag. Create something listeners can circle on their calendar. Something they talk about months in advance and remember long after it ends."

The NFL Investigation by the Department of Justice Is Fueled by All the Wrong Reasons

"If the standard for an “anticompetitive” league is one that still delivers the overwhelming majority of its product for free, in local markets, on over-the-air television—then what exactly are we measuring? And more importantly, who are we protecting?"

The NBA’s Biggest Issue Is Stars Being Absent When Games Should Matter Most

"The distinction between injury and load management is almost irrelevant. The outcome is the same: games that are supposed to carry weight end up diluted."

The Dianna Russini-Mike Vrabel Controversy Is a Media Ethics Lesson To Learn From

"Skepticism is harder to shake than criticism. Once people start questioning how you obtained information instead of simply consuming it, the dynamic changes."

ESPN Must Stop Troy Aikman From Selling His Access To Other NFL Franchises

"If the league won’t act, then networks should. Stop paying top voices if they are going to leverage the access you provide for personal gain and influence within the league. That’s not fair to teams, and in an era where the integrity of sports is constantly questioned, it’s certainly not fair to fans."

Pat McAfee’s WWE Wrestlemania Role Creates Content Approach Dilemma for ESPN

"ESPN now has a decision to make. Lean all the way in and risk alienating part of its audience. Or show restraint—and protect the integrity of the platform that made this partnership valuable in the first place."

ESPN Should Play to The Strengths of Roster Talent Like Jason Kelce

"Experimentation isn’t the problem. In fact, it’s necessary. Audiences evolve, consumption habits shift, and standing still is the fastest way to become irrelevant. But experimentation without intention? That’s when the square peg keeps getting jammed into the same round hole."

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Attention Spans Are 40 Seconds. What Does That Mean for Radio?

"Listener Eye Contact is the most important skill an air personality — regardless of format — can develop."

Why Mike Golic Returning Is a Home Run Hire for ESPN Radio

"If ESPN Radio wanted to make the strongest statement possible about its commitment to the platform, there may not have been a better option available at this moment than bringing Mike Golic home. Sometimes the smartest move isn't chasing what's next. It's recognizing the value of what already worked."

Has the C-Suite Generation of Hard Work and Ethics Lost Its Way

"I'm saddened that it's often the largest media companies — those that rely on creative content and entertainment — that repeatedly eliminate the very people who helped build those organizations into the giants they have become."

How Matt Barrie Is Prepared To Tackle the Challenge of Hosting SEC Nation

"If you're a college football junkie like I am, there are few jobs with ESPN that scratch that itch. SEC Nation is one of them."