Tag: Sports Columns

"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

"The NFL doesn't need you to make it interesting. It already is."

"The ratio between current discussion and recycled nostalgia felt completely out of balance. This approach seemed better suited for a podcast audience than a network television production."

"For years, Green has been viewed as the natural successor to Barkley. The next voice, personality, or the next era. Championships, edge, and a willingness to say what others won’t. On paper, it makes sense. But sitting in that chair isn’t about resume."

"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."

"Sports media doesn’t need another Ted Turner because there will never be another one. What it does need are more leaders, executives, and on-air talents willing to channel the same fearless spirit that made him successful."

"Monaco, Ferraro, and the ESPN crew brought viewers into the arena and onto the ice to experience the full power and passion of playoff hockey."

"The NFL schedule release is a test of a station’s ability to think like a modern content brand. It rewards preparation, creativity, and responsiveness. Those that treat it as just another news item will continue to fall behind."

"Strong rivalries and consistent promotion are clearly connecting with viewers.'

"ESPN doesn’t need nostalgia—it needs impact. And impact is exactly what a recurring role for Bayless on First Take could deliver. The history is proven, the attention is guaranteed, and the interest is already built in."