Tag: Sports Columns

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Audacy’s Sports Talk Playbook Extends Beyond Frequencies Building for the Future

"FM is just one distribution point in a much larger ecosystem that includes streaming, podcasts, satellite and whatever comes next. The goal is no longer to own a frequency. It's to own every moment a sports fan wants to listen."

Why Radio Talent Needs to Stop Playing It Safe

"The most demoralizing outcome is asking talent for creativity and then letting their ideas disappear into a corporate black hole."

Why Radio Personalities Must Share More Personal Stories

"It may start with a conversation with a co-host, but then do you bring in the listeners?"

The Odyssey Proves News/Talk Radio Needs a New Playbook

Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.

Women’s Sports Sundays Is a Bet Worth Making This Summer for ESPN

"Growth curves matter. Momentum matters. Cultural relevance matters. Women’s sports increasingly sit at the intersection of all three."

Sports Teams Are Making the Same AI Mistake Newspapers Made With the Internet

"The sports franchises making public pledges against AI creative tools are not protecting their authenticity. They're protecting a comfort zone that has an expiration date."

Mike Vrabel, Dianna Russini and the Ugly Truth About Social Media in 2026

"Many will disagree and say that Vrabel and Russini deserve every bit of the insults they are getting."

Is Sports Radio Still Attractive To The Former Athlete?

"Credibility remains one of the format’s greatest competitive advantages. And if more athletes continue building independently rather than joining traditional outlets, sports radio risks losing one of its strongest tools for maintaining that credibility long-term."

Four NFL Players Set To Become the Next Network Stars for Football

"If we’re talking about the biggest long-term difference-makers for NFL television, these same four names still stand above the rest."

Sports Radio’s Local Advertising Issues Are Rooted in an ROI Mistake

"The sports radio industry needs a lot of things to go right moving forward. But if advertising loses its ability to genuinely connect with audiences, the business faces a far bigger issue than declining ratings or shrinking budgets."

The NFL Schedule Release Rewards Brands That Own the Moment

"The NFL doesn't need you to make it interesting. It already is."

Why Skip Bayless’ First Take Return Was More Tribute Than Sports Debate

"The ratio between current discussion and recycled nostalgia felt completely out of balance. This approach seemed better suited for a podcast audience than a network television production."

Draymond Green Proved He’s Not Ready for Inside the NBA’s Next Evolution

"For years, Green has been viewed as the natural successor to Barkley. The next voice, personality, or the next era. Championships, edge, and a willingness to say what others won’t. On paper, it makes sense. But sitting in that chair isn’t about resume."

Is the Recent Sports Viewership Growth Too Good To Be True?

"The danger comes when inflated or expanded definitions of “viewership” become accepted without context. Because eventually those expectations become baked into rights fees, ad sales, staffing decisions, and long-term business strategy."

Popular

Why Radio Talent Needs to Stop Playing It Safe

"The most demoralizing outcome is asking talent for creativity and then letting their ideas disappear into a corporate black hole."

Why Radio Personalities Must Share More Personal Stories

"It may start with a conversation with a co-host, but then do you bring in the listeners?"

The Odyssey Proves News/Talk Radio Needs a New Playbook

Being a contrarian can absolutely work for a host. It grabs attention, and it can build a brand. But real skill shows up when a host takes a popular topic somewhere unexpected instead of somewhere predictable.

Why David Haugh Believes Journalism Is the Foundation of His Success at 104.3 the Score

"You want to crystalize the story as fast as possible. Cut through the fat. Don’t waste time when you’re on the air, just like you don’t waste space when you’re writing... The reporting background frames everything we do."