Tag: Sports Columns

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Podcast Advertising Spending Jumps 23% in Q2, Magellan AI Finds

Insurance spending jumped 60% quarter-over-quarter, making it the fastest-growing industry tracked by Magellan AI.

Skip Mahaffey Exits Pillar Media Creative Director Role

"Mahaffey's departure triggers major format shifts"

Audacy Splits WLYF Midday Slot After Garton Departure

"Audacy is leveraging existing talent to manage talent departures—a cost-conscious strategy that signals confidence in internal development."

FCC Petition Could Transform Broadcasting onto Your Phone

Frank Copsidas and the LPTV Broadcasters Association filed a...

What Mike Breen Could Learn From Joe Buck Ahead of a New York Knicks NBA Finals

"The Finals are supposed to sound big. The emotions are supposed to feel real. And if the Knicks happen to win a championship with Mike Breen on the call, the moment should sound every bit as memorable as the journey that led there."

Sports Radio Programmers Should Treat Memorial Day Like an MLB Franchise

"Morale improves when employees feel valued, included, and developed instead of simply being managed."

If Netflix Wants Live Weekday Programming, Could Pat McAfee Leave ESPN?

"If Netflix's live arrangement with The Breakfast Club succeeds the way its podcast partnership has, the streaming giant will almost certainly pursue additional opportunities in the space."

How Shams Charania, Stephen A. Smith Dominate the Same Sports Media Game

"when Jaylen Brown rolls his eyes at Stephen A. Smith, or Amazon talent groans at Shams Charania, they’re really arguing with the economics of modern sports media itself."

Can Bussin’ With the Boys Be the Beginning of NASCAR’s Survival Plan?

"What this partnership can do is give NASCAR another opportunity to reconnect with younger audiences through a more authentic voice than traditional television coverage often provides."

How ‘Sources Tell Jeff Passan’ Showcases a Different Side of ESPN’s MLB Insider

"The suit is replaced by a hoodie, and he adopts a more conversational, relaxed style that adds depth to his on-air persona. On ESPN, it’s all business with reports, updates, stories, and rumors. The podcast feels more like a few guys talking baseball in a cool, entertaining way."

Sports Media’s Double Standard Over Shams Charania Is Ridiculous

"The same people criticizing Charania Sunday morning are often the first ones sharing insider reports when those reports benefit the conversations they want to have. That’s the double standard."

Ramon Foster’s Tennessee Titans Promotion Puts Sports Radio’s Oldest Myth on Notice

"Unfortunately, some programmers and executives often forget that talent is talent, regardless of where you come from or what you have done previously. The days of needing to be from a place to have the authority to speak on it are dead and gone."

The World Cup Is a Marketing Goldmine Sports Radio Cannot Ignore

"The stations that succeed won’t necessarily be the ones with the deepest soccer knowledge. They’ll be the ones that recognize the scale of the moment and strategically find a way to insert themselves into it."

Women’s Sports Sundays Is a Bet Worth Making This Summer for ESPN

"Growth curves matter. Momentum matters. Cultural relevance matters. Women’s sports increasingly sit at the intersection of all three."

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Skip Mahaffey Exits Pillar Media Creative Director Role

"Mahaffey's departure triggers major format shifts"

Audacy Splits WLYF Midday Slot After Garton Departure

"Audacy is leveraging existing talent to manage talent departures—a cost-conscious strategy that signals confidence in internal development."

FCC Petition Could Transform Broadcasting onto Your Phone

Frank Copsidas and the LPTV Broadcasters Association filed a...

100.7 The Bay Signs Off Tonight in Baltimore

"Religious broadcasters continue gobbling up signals across the United States"