Tag: Sports Columns

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Is ESPN Overcomplicating Super Bowl LXI With Too Many Viewing Options?

"The Super Bowl is more than a football game, it's America culture. ESPN doesn’t have to convince viewers why they should watch, as it has worked to do with the College Football Playoff National Championship."

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

The Subscription Question Hanging Over SiriusXM’s Deal With Audacy

"The real challenge isn't adding great content. It's convincing consumers to change habits they've spent years developing. Netflix is learning in real time that paying for exclusive access to content people already enjoy elsewhere doesn't automatically persuade them to open their wallets. SiriusXM now faces a similar test."

Christine Williamson Is Becoming One of the Future Faces of ESPN’s SportsCenter

"Like it or not, change is a constant in big-time media, and ESPN will continue moving forward. Entertaining and energetic talents like Williamson are helping forge that new path."

ESPN’s First Take Has an Opening, Skip Bayless Is the Answer

"Proven chemistry is difficult to manufacture. ESPN already knows this pairing works. With another opening on First Take, the easiest decision may also be the smartest one."

Tom Brady’s Viral Weekend Was A Business Lesson Sports Media Missed

"Far too many were eager to mock a staged wrestling angle, a promotional appearance, or a calculated branding move that they overlooked what was actually happening."

The Real Lesson From the Matt Miller Allegations Isn’t About Fantasy Football

"Creative ideas are valuable. Charitable initiatives are even better. Engaging with your audience is essential. But working together to properly vet, plan, execute, and distribute funds is what matters most."

Three Items ESPN Should Consider With Their Oversight Of The NFL Network This Season

"Training camp has always been about evaluating talent, experimenting with ideas, and figuring out what gives you the best chance to win in the fall. ESPN should approach its first season overseeing NFL Network the same way."

The FIFA World Cup Experience Teaches Lessons American Sports Networks Can Learn From

"The World Cup also reminded us that presentation matters. Every knockout match felt enormous because television treated it that way. The music. The entrances. The crowd. The anticipation. Nobody needs to convince viewers Spain versus Argentina matters. The broadcast simply gets out of the way and lets the occasion breathe."

The Buffalo Bills May Have Changed NFL Rights on Sports Radio Forever, and for the Better

"Television rights continue to splinter games across broadcast networks, cable channels, streaming services, and subscription platforms, asking consumers to pay more while receiving less convenience. Radio has an opportunity to move in the opposite direction. That's what happened here."

Tony Reali Proves He’s the ‘Real Deal’ With iHeartMedia Podcast Debut

"Real Deal with Tony Reali reflects on some of the greatest sports events and athletes, analyzing them in a way that recalls the emotion and feel of the moment. In fact, that’s what the show is all about — the moments and people who make sports so special."

Netflix’ Biggest Challenge Isn’t Buying Sports Rights, It’s Changing Viewing Habits It Created

"Convincing millions of subscribers to abandon the on-demand habits that made Netflix the world's biggest streaming service may prove far more expensive than any rights agreement it ever signs."

Popular

Strategic Solutions Research’s Hal Rood Explains What The Podcast Study 2026 Reveals

“There definitely is a flashing yellow light for ad load. Now, is it a red alert yet? No, but we’re seeing the canary in the coal mine.”

Rock Radio Should Steal From Ash Dykes’ Congo Basin Stunt

"Stunts don’t need to be death-defying — they can take place in the studio or at a client location instead of on a river full of killers."

Darien Southerland Built 101.1 The Pulse on Faith, Country, and Real Radio

"Country music, Marjorie Taylor Greene, deer hunting, King James Bibles, and four-by-four pickup trucks. That's my avatar."

How News/Talk Hosts Can Spot Bad Midterm Election Polls Before Election Day

This shouldn’t take much time and, in fact, might add to the on-air conversation. The host can give real reasons why some of the polls about your market’s midterms are good or bogus, beyond “How can Candidate X be ahead?” or “You can’t believe any of the polls.”