Tag: Sports Media Sales

"I think creativity is king. That's the currency that we have is the ability to be creative. Every client has so many media options nowadays. When we can get creative, we win."

Don't assume there isn't enough traffic; focus on optimizing user engagement once visitors arrive on the site.

Invest in strategic advertising to enhance your reputation, attract qualified candidates, and be the go-to employer in your industry!

Bob Lynch, founder and president of SponsorUnited, joins Jeff to talk about getting a buyer's attention and presenting them with information and insight relevant...

I’ve written and said a lot of things about radio in my day and certainly since I started writing this column. But, I realized...

What motivates you? It’s a pretty standard interview question and one I’ve probably asked to 90% of the applicants I’ve talked to in my days...

Each week as I write, I typically focus on what I believe are some of the right things to do in certain situations. This...

They asked, I answered. Over the last couple of weeks, I took note of some of the questions I’ve been asked by industry friends...

“What’s the hardest part of the job?” That question was posed to me last week by someone who’d never been in the industry. My answer...

As the great Eddie Murphy said in Trading Places: “Merry New Year!” As much as I can’t stand the holiday season when it comes to...