"Television rights continue to splinter games across broadcast networks, cable channels, streaming services, and subscription platforms, asking consumers to pay more while receiving less convenience. Radio has an opportunity to move in the opposite direction. That's what happened here."
"As soon as the opportunity arose, I took a week to talk it over with people I know. Is this something I feel I can accomplish. After those discussions, I decided to go for it."
It’s an election year and people do care about what’s going on, but not everyone is like the tiny percentage on social media sounding off on everything.
The confines of a radio station, that microphone creates an open-air confessional for that part of your personality that can’t interact well with others.
"I've planned for what the inevitable is sooner or later...My feeling is I'll be here today and gone tomorrow, or I'll drop in front of the microphone and that's the end."
The undeniable fact is personal endorsements work and they’re a great profit tool. Major market stations charge advertisers between 30 and 40+ percent premium rates for endorsements.
As President Biden gives his State of the Union address Thursday, one can ponder what the challenges and opportunities for news/talk radio will look like in the coming year.
This will be a chance to focus on those and show your local chops while explaining to your audience why these races oftentimes matter even more than who is in the White House.
"Television rights continue to splinter games across broadcast networks, cable channels, streaming services, and subscription platforms, asking consumers to pay more while receiving less convenience. Radio has an opportunity to move in the opposite direction. That's what happened here."
"As soon as the opportunity arose, I took a week to talk it over with people I know. Is this something I feel I can accomplish. After those discussions, I decided to go for it."
It's tempting to get swept up in the excitement around video podcasting right now. That's where all of the money is going. But that doesn't mean the audience is following.