Things were pretty much status quo in the overall standings among the four sports stations (one of which, KGOW, did not show up in the ratings). KILT (610 AM) remained the weeklong leader for the May 22-June 18 survey period while KBME (790 AM) continues to be up substantially from a year ago and KFNC (97.5 FM) had a good upward bump in afternoon drive.
KILT’s weeklong share (6 a.m.-midnight) among men 25-54 remained at 3.2 percent, even with the May book. KBME was at 2.1, down four-tenths of a point. KFNC was even at 1.2, and KGOW (1560 AM) did not register.
KILT retook the lead in morning drive (6-10 a.m.) with a 3.7 percent share, down from 4.1 for the NFL Draft-fueled May book. KBME dropped to 3.2 from 4.5. KFNC held steady at 1.4.
In middays (10 a.m.-3 p.m.), KILT had a nice jump with a 4.6 share, up from 3.9 in May. KBME had a two-tenths drop to 3.4 but continues to enjoy the benefits of its recent change to local midday programming. KFNC was down one-tenth to 1.0.
KILT also increased by a tenth of a percentage point in afternoon drive (3-7 p.m.) to a 4.2 share. KFNC had a nice jump to 1.9, up four-tenths of a point, and KBME was down two-tenths at 1.6.
From 7 p.m. to midnight, KILT and KBME were tied at 1.8, with KILT down by four-tenths from May and KBME down two-tenths. KFNC was down one-tenth at 1.3.
Turning to show-by-show comparisons, the Mike Meltser-Seth Payne (10 a.m.-2 p.m.) show on KILT was the month’s leader with a 4.8 share to 4.2 for KBME’s Greg Koch-N.D. Kalu (9-11 a.m.) program. KILT’s Rich Lord-Sean Pendergast-Ted Johnson show (2-7 p.m.) continued its recent improvement to 4.1.
KILT’s Nick Wright-John Lopez (6-10 a.m.) show was fourth with a 3.7 share in its time slot, followed by KBME’s Matt Thomas (11 a.m.-2 p.m.) program at 3.2 and its Adam Clanton-Lance Zierlein (6-9 a.m.) show at 3.0.
Rounding out the field were KILT’s Paul Gallant-Brien Straw (7-11 p.m.) show at 2.4, KBME’s Charlie Pallilo (2-6 p.m.) at 2.1 and KFNC’s Fred Faour-A.J. Hoffman (4-7 p.m.) and Jerome Solomon-Dave Tepper (noon-2 p.m.) shows at 1.9 and 1.0, respectively.
For more on this story visit the Houston Chronicle where it was originally published
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
