The world of local sports talk radio returned to business as usual in May as SportsRadio 1310 The Ticket returned to the top of the heap after a one-month hiatus.
In fact, May gave The Ticket its best ratings month since November, according to the latest book released by Nielsen Audio. That is not to say that “The Fan,” KRLD-FM (105.3), didn’t have a solid month. It did but dropped back to second after spending April on the mountaintop.
In men 25-54, the most sacred of all sports talk demographics because those numbers pay most of the the bills it was: The Ticket at 5.2; “The Fan” at 4.7; and KESN-FM (103.3) at 2.8.
Among men 25-54 from Monday to Friday 6 a.m. to 7 p.m., when the high-priced local talent does the yapping, it was: Ticket 5.5; Fan 4.3; KESN 2.6.
As for all listeners regardless of age or gender, a egalitarian ratings category that the stations disdain, it was: Ticket 2.1; Fan 2.0; KESN 1.4.
Most notably, The Ticket’s “Musers” were No. 1 among all radio stations during morning drive in men 25-54. They scored an 8.3 rating and were way out in front of the 6.9 posted by No. 2, Bo & Jim on classic rock KZPS-FM (92.5).
Here’s the Monday-Friday breakdown by show of May ratings in Men 25-54:
The Musers (Ticket), 6-10 a.m. – 8.3
G-Bag Nation (Fan), 10 a.m.-3 p.m. – 5.0
The Hardline (Ticket), 3-7 p.m. – 4.7
Ben & Skin (Fan), 3-7 p.m. – 4.3
BaD Radio (Ticket), noon-3 p.m. – 4.0
Norm Hitzges (Ticket), 10 a.m.-noon – 3.8
New School (Fan), 6-10 a.m. – 3.6
Mike & Mike (KESN), 5-9 a.m. – 3.5
Afternoon Show (KESN), 3-6 p.m. – 2.4
Friedo & Fitzsimmons (KESN), 11 a.m.-3 p.m. – 1.8
The Herd With Colin Cowherd (KESN), 9-11 a.m. – 1.7
Credit to the Dallas News who originally published this article
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
