On Wednesday, Tony Bruno shocked sports radio fans by announcing his sudden retirement, walking away from his popular Sportsradio 94.1 WIP show and his co-host, Josh Innes.
Now, his former rival Mike Missanelli is crowing, penning a Philly Mag column proclaiming his success and slamming his rivals over the desperate acts that have led to a meltdown of their partnership.
“They have used personal insults, sophomoric phone calls and embarrassing bits on the street,” writes Missanelli, the host of “The Mike Missanelli Show” on The Fanatic 97.5, referencing a segment where an intern approached random men on the street and asked whether they would “hit” Caitlyn Jenner.
Missanelli also used his column to decry WIP’s claims that “The Innes and Bruno Show” has beaten him in the ratings, noting the complicated way ratings are measured makes it difficult for average listeners to understand the truth.
“Other stations can fudge numbers publicly to make it look like they are winning,” Missanelli claims. “Fact is, my show still has more listeners.”
According to ratings information obtained by Philly.com, “The Innes and Bruno Show” was tops in the market among Men 25-54 during the spring ratings book, one of four quarterly measurements of a show’s popularity that usually determines a host’s bonus. Meanwhile, Missanelli’s show tied with Radio 104.5 WRFF for 4th place.
Those ratings also show that while Missanelli and Bruno/Innes were close in both weekly and daily cumulative audience (reported by ratings agencies as “cume”), WIP edged out Missanelli in both measurements during the spring ratings period.
Neither Missanelli nor The Fanatic returned requests for comment.
During his radio show Friday, Innes called out Missanelli’s column as self-serving “fiction,” written in an attempt to stay relevant against a “clown show” that’s overtaken him in the ratings.
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
