Red Rock Radio’s 105.7/WXCX (Siren, WI) has flipped to “The Fan,” dropping a four-year-old “Sam FM” Variety Hits format. WXCX is the first Wisconsin-licensed station to carry the FAN Network, which originates at iHeartMedia’s 100.3/KFXN-FM (Minneapolis). WXCX carries NBC Sports Radio at night and is also a Green Bay Packers and Minnesota Wild affiliate.
It is the seventh of Red Rock’s 25 stations to flip to a Sports format in the past year. The station provides the only city-grade signal to much of Burnett County, which has a small year-round population but attracts an influx of cabin owners from the Twin Cities during the summer. Some Twin Cities visitors may find it confusing, though, since a competing Sports station airs on 105.7 in the metro – at least for now
Credit to North Pine who originally published this article
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
