Since joining ESPN almost a year ago, former WITI-TV FOX 6 sports reporter and anchor Jen Lada has appeared on a number of radio and TV shows for the network.
On Monday at 8 p.m. locally, Lada launched a new national radio show on ESPN radio called “Jorge & Jen,” co-hosted by Jorge Sedano.
With more than 15 years of radio broadcast experience, Sedano hosted “Sedano & Stink” with Mark Schlereth when he joined ESPN in 2013. Since March, he has hosted “The Sedano Show” at 6 p.m. on the syndicated network.
The placement of “Jorge & Jen” in the later time slot means more exposure on more stations that switch to the national shows when they don’t have local shows of their own. That means, Lada, who was a regular contributor on 540 ESPN, will have a chance at a much larger audience.
After moving on from FOX 6, Lada was an anchor and reporter in the Chicago area for Comcast SportsNet. Being in a Top 5 market, she was able to gain the national exposure needed for a gig with cable television’s largest sports and entertainment outlet.
“Jorge & Jen” is part of a new lineup for ESPN Radio, ESPNradio.com, the ESPN app, SiriusXM, Apple iTunes, Slacker Radio and TuneIn. The show airs on 540 ESPN, except when local and national play-by-play coverage pre-empts it.
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
