Comcast SportsNet, has announced the hiring of sportscaster Siera Santos as its newest on-air talent member for the network’s signature nightly sports news program, SportsNet Central. Santos will primarily handle on-site reporting duties covering a variety of Chicago’s professional, collegiate and high school sports stories, along with co-anchoring the program on occasion. In addition, Santos, will also participate in a variety of digital initiatives that will be showcased on CSNChicago.com.
Santos most recently was a sports anchor/reporter for CBS affiliates KCBS/KCAL in Los Angeles, CA (since August 2014), where she also hosted KCAL’s Sunday night “Sports Central” program, along with hosting sports web briefs on CBSLA.com, handling social media/update hosting for “Thursday Night Football” and “March Madness” postgame shows, and providing live pre/postgame reports for all area MLB, NBA, and NHL teams.
Prior to making the jump to Southern California, Santos was a sports journalist at CBS affiliate KWTV in Oklahoma City, OK where she handled numerous multimedia duties including reporter, photographer, producer, editor, and fill-in anchor. Her stint in Oklahoma City was highlighted by the NBA’s Thunder’s 2014 playoff run into the Western Conference Finals. She also covered the Big 12, primarily the University of Oklahoma.
Santos got her start a news reporter/multimedia journalist at NBC affiliate KOAA-TV in Colorado Springs, CO covering national news stories including the Waldo Canyon Fire and Aurora Theater Shooting. As an auxiliary sports journalist, she has served as the NFL’s Broncos game day reporter, shooting post-game interviews in the locker room and filing stories from Mile High Stadium. She also spent two stints with Fox Sports Arizona, ranging from being a production assistant to hosting/producing Arizona State Sun Devils multimedia content. Among her numerous career achievements include earning the distinction of being the first woman to ever win the award for “Best Television Sports Anchor” from the Broadcast Education Association.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
