Millions of television viewers across the world see Tom Phillips at work each week.
He’s polished and prepared — a true professional. He’s seen on a variety of programs on WWE Network, including “WWE Main Event,” and previously served as the youngest announcer in “SmackDown!” history (at age 25, in August 2014).
In his roles, Phillips describes action on the shows and related storylines for viewers, whom he unfailingly refers to as members of the “WWE Universe.” Additionally, he makes a striking impression with dark, well-trimmed hair and designer suits.
Most impressive, while at work in front of thousands of fans in often-raucous arenas, with action playing out before him and behind-the-scenes producers providing direction and information through his earpiece, he nimbly balances all the distractions and keeps broadcasts on track.
In his role, Phillips travels about five days a week, all over the world with the multimillion-dollar WWE troupe. He provides content for a variety of WWE programing and special events, and previously served as on-air host for a successful weekly social media series. When he’s not in front of the camera or preparing for assignments, he’s still at work. True days off seem rare.
“It may sound cliché, but I watch the WWE Network constantly. It could be matches from 1991, 1970 or as recently as 2010. I just like to listen to the ways commentary has changed through the years,” he said. “On commentary, we try to really bring what’s happening to life. So you have to know the product, the superstars and history. It’s not always easy.
“At first it was like trying to learn Chinese and having no knowledge of how to speak Chinese. The difficult thing was finding my own voice, and it feels like I’m competing with myself every week to get better.”
In good company:
He’s figured that out pretty well, though. With his WWE position, Phillips — the stage name for Tom Hannifan, 26, who earned his Penn State journalism degree in 2011 — ranks as one of the more accomplished and visible young alumni from the College of Communications.
Earning an opportunity, and praise, as a WWE commentator puts Hannifan in good company. Many talented sports broadcasters and producers have collaborated or worked with WWE at some point during their careers. That includes on-air talent like Jonathan Coachman and Todd Grisham, both now at ESPN, and John Filippelli, president of the YES Network, who previously worked for ABC Sports, Fox Broadcasting and, briefly, WWE.
In addition, WWE broadcasts rely on state-of-the-art mobile production facilities built by companies such as Pittsburgh-based NEP Broadcasting, which has included a strong contingent of Penn State alumni through the years.
“What he’s doing is extremely challenging. I would say if you can broadcast sports entertainment efficiently that you could transfer those skills into virtually any other televised entity,” said Jim “JR” Ross, a pro wrestling/sports entertainment commentator for 40 years who was inducted into the WWE Hall of Fame in 2007. His ongoing relationship with WWE includes work with the organization’s talent development efforts. That’s where he first met Hannifan in 2012.
“He’s a low-maintenance, hard-working kid,” Ross said. “He came with a good work ethic and an obvious desire to be good. I think that’s a testament to his upbringing and his education at Penn State. He’s got a great look, works hard, and his voice cuts through the clutter. He’s well on his way to establishing an excellent body of work in that genre, and only time will tell how far that will take him.”
To continue reading the rest of this article visit Penn State where it was originally published
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
