iHeartMedia, the University of Louisville, and its multimedia rights holder, Learfield Louisville Sports Properties, announced today an extended broadcast partnership that will keep all parties together through 2022, according to CardinalSports.com. The extension covers 2017-2022, and includes extended coverage of all University of Louisville football games, men’s and women’s basketball games, and Rick Pitino and Bobby Petrino’s coaches shows.
Live football and men’s basketball will be carried on WHAS-AM (Louisville), WWRW-FM (Lexington), WCKY-AM (Cincinnati) and WSFE-AM (Somerset). That includes pre-game and post-game programming, and the coaches’ shows. Women’s basketball games will air on WKRD-AM.
“UofL athletics has a rich tradition we’re proud to be a part of,” said Earl Jones, iHeartmedia’s Kentucky-Indiana Region President. “We’re looking forward to working with the staff at Louisville Sports Properties and continuing to broadcast Cardinal athletics like we have for so many years.”
The new deal will also provide coverage of Cardinals games on iHeartRadio’s mobile app, expanded promotional announcements, remote broadcasts from campus venues, and an option to begin 24-hour programming on one of Louisville’s HD2 signals.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
