The Houston sports radio ratings for the October book were published by the Houston Chronicle and not much has changed since we last looked at the performances of the top three sports stations. Sports Radio 610 KILT continues to lead the way, ESPN Houston 97.5 sits in second, and SportsTalk 790 lingers in third.
However, these latest numbers don’t include 790’s recent addition of Josh Innes in afternoons. A partial performance for his show will be available in the November book. The next book will also offer a partial look at how 610’s midday show performs without Dante Hall who exited the station at the end of October.
To capture how each station’s weekday shows are performing, I’ve separated each brand so you can get a better look. 610 has the four highest rated shows in the market during the week. Interesting enough, Charlie Pallilo finished as 790’s highest rated show this month. He had not led the station for quite some time.
Sports Radio 610:
- The Triple Threat with Rich Lord, Sean Pendergast & Ted Johnson (2-6 pm) = 4.5
- MaD Radio with Mike Meltser & Seth Payne (6-10 am) = 4.0
- Gallant At Night/Houston Texans (7p-11p) = 3.3
- In The Loop with John Lopez, Cody Stoots & Dante Hall (10a-2p) = 3.0
*** Dante Hall is no longer a part of the midday program
ESPN Huston 97.5:
- The Blitz with Fred Faour & AJ Hoffman (4p-7p) = 2.7
- Unfiltered with John Granato & Sean Salisbury (11a-1p) = 2.5
- Granato & Raheel with Del (9a-11a) = 2.4
- Joel Blank (1p-4p) = 2.0
Sports Talk 790:
- Charlie Pallilo (2p-6p) = 2.3
- The Proper Gentlemen of Sports with Lance Zierlein & Matt Thomas (6a-9a) = 1.8
- The Bottom Line with Adam Clanton & Sean Jones (11a-2p) = 1.8
- In The Trenches with Greg Koch & N.D. Kalu (9a-11a) = 1.3
*** Charlie Pallilo has been replaced in afternoons by Josh Innes
In the M-Su 6a-Mid category, the three stations finished as follows:
- Sports Radio 610 = 3.7 (tied for 9th)
- ESPN Houston 97.5 = 2.2 (21st)
- SportsTalk 790 = 1.7 (tied for 24th)
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
