NASCAR and SiriusXM have agreed to terms on a new six-year extension of their broadcasting and marketing agreement. The new deal keeps the two sides working together through 2022, and extends a partnership which has treated auto racing fans to sixteen years of coverage and broadcast excellence.
As part of the new agreement, SiriusXM will continue providing 24/7 racing content to millions of listeners across North America, including live broadcasts of each race. The company will also deliver daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel.
“We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years,” said Steve Herbst, senior vice president, broadcasting and production at NASCAR. “SiriusXM provides robust coverage of both our live events and breaking news, acting as a trusted resource for our sport and helping NASCAR content to reach new, diverse audiences nationwide.”
“For the last 15 years we’ve proudly delivered the excitement of NASCAR to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “NASCAR has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track. SiriusXM NASCAR Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship.”
For the channel’s roster of hosts, which includes former and current drivers, crew chiefs, crew members and a host of NASCAR insiders, visit www.SiriusXM.com/NASCAR.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
