On the 5th episode, Barrett Sports Media President Jason Barrett shares his thoughts on the Infinite Dial study conducted by Edison Research. The Starting Point focuses on the positives and negatives of podcasting and why Jason believes the growth of digital audio could impact the way sports radio stations feature their content during the next 5-10 years.
Plus Mighty 1090 afternoon drive host, and longtime San Diego sports radio personality Scott Kaplan drops by for a conversation about the early days of his career in south Florida, landing a morning show in the big apple at the age of 30, heading west to San Diego, and all of the bumps, and ups and downs, he’s experienced along the way.
TOPICS COVERED WITH SCOTT KAPLAN
- Developing the bug for sports radio while at the University of Pittsburgh
- Working in television and discovering that the work didn’t interest him
- Meeting Andrew Ashwood at WQAM and getting his first radio break
- Learning alongside Hank Goldberg, filling in for him & working radio row
- Getting a break at SportsLine USA & discovering radio host Sid Rosenberg
- How Scott and Sid garnered the attention of CBS Radio executives in NY
- The birth of “The Sports Guys” on WNEW and their 1-year run in the big apple
- A bad ending in NY leads to a great opportunity in San Diego at XTRA 690
- Auditioning with Billy Ray Smith, and how their first week of shows went
- The keys to sustaining an on-air partnership for a long period of time
- His short-term and long-term goals and prognosis for Scott & BR
- Why he feels it’s important to be share your life on the air as a talk show host
- Dealing with the ugly side of the business and why you can’t be afraid to take chances
- Losing the Chargers and how their exit forces his show/station to change its strategy
- Quick Hits – who taught him most, brand building, sidelines, SD sports, love of the job
FROM THE GUEST
Scott’s’ Twitter handle: @ScottKaplan
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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
Scott,
This is Joe Weickgenant. (aka Radio Joe. Scott&BR Cycling Team). Send me an email at ycanknot@cox.net I have a great story you should tell on air. I know the world record holders for the 5 man RAAM relay team(2018). They are raising $ for a great cause(Pablove foundation) and would love to spread the word. They are doing a charity ride down the coast in Sept and need to raise as much money as possible. Let me know.
Thanks Joe. 619 840-2857