FOX Sports Radio has released some numbers to illustrate the impact The Herd with Colin Cowherd is having in the digital space. The latest results find the show generated a record high of 6.8 million listens across all platforms for the month of April, as measured by ART19. That’s an increase of over a million listens from last month when the show registered a total of 5.7 million listens.
The Herd, has also experienced significant year-over-year growth on radio across multiple demos. In the sports talk format’s key demo, Men 25-54, the show is up 54%. FSR also announced that Cowherd’s program recently added its 150th affiliate.
In measuring the show’s performance on FS1, The Herd is up by 86% year-over-year with Persons 2+. Clips of the show have drawn close to 420 million video views since September 2015, with a monthly average of 22 million, via Facebook, YouTube, FOXSports.com, the live-streaming FOX Sports Go app and Twitter video player.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
