The NAB Show took place in Las Vegas a few weeks ago, and one session which created some industry noise was “Today in Podcasting – A Radio Station’s Guide To Metrics, Reach, Distribution and Monetization.” During the session, it was implied that listening times were longer than what had previously been reported by Bridge Ratings’ Podcasting Best Practices – The Study. So where does that leave radio stations who are trying to determine their best plan of attack with their digital audio strategies? Jason offers his thoughts and suggestions.
This week’s guest needs no introduction. But we’ll give him one anyway.
Ric Bucher has spent twenty five years carving out a highly successful sports media career, including reinventing himself from a writer and beat reporter into a multi-platform sports media personality. He’s enjoyed national stints with ESPN, Bleacher Report and SiriusXM’s Mad Dog Sports Radio, and gained his local sports radio education while working for Jason at 95.7 The Game in San Francisco. In this conversation, Ric reflects on his various career experiences, and offers his advice, insights and opinions on a number of industry related subjects.
TOPICS COVERED WITH RIC BUCHER:
- The early days entering the business and growing as a writer and reporter
- What goes into working a daily beat and what it takes to be successful at it
- How to handle situations when you’re wrong and prevent future incidents
- An introduction to local radio on San Francisco and what it taught him
- The difference in mindset, preparation and execution in AM & PM drive
- Providing PR advice to athletes who are considering entering sports media
- How he’d have advised ESPN to handle their PR crisis of eliminating 100 people
- What he saw in Bleacher Report that convinced him they’d grow & compete big
- Ric takes exception to the lack of coverage for his partner (Nicole) and agent (Debbie)
- How each day’s show on SiriusXM gets assembled given the communication challenges
- Quick Hits – ESPN stint, Best player to cover, Sideline reporting, Today’s best insider
FROM THE GUEST
Ric’s Twitter handle: @RicBucher
Podcast: Play in new window | Download
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
