TSN’s 10-hour TradeCentre broadcast was Canada’s top-choice for NHL Trade Deadline Day coverage. Data for the broadcast day shows that from 8a-5p ET, TSN more than doubled the audience of its closest competitor in the key Adults 25-54 demo, and nearly doubled the audience among total viewers. Throughout the entire 10-hour broadcast between 8a-6p ET, TradeCentre produced an average audience of 159,000 viewers, and grew its younger 18-34 audience by 24% compared to 2017.
Altogether, 1.8 million viewers tuned in for some, or all, of TSN’s live broadcast. The network also led the conversation across digital and social platforms:
- TSN’s official Instagram account garnered 6.5 million TradeCentre-related impressions
- TSN’s digital and social media platforms reached 1.3 million video views throughout the day
- The network’s official Instagram story accumulated 570,398 impressions
- TSN.ca saw an 11% increase in desktop page views over 2017
- Trade Tracker was the most-viewed page on TSN.ca, close to doubling the page views of 2017
TSN was the first broadcaster to deliver comprehensive, full-day coverage of NHL Trade Deadline Day, starting in 2000.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
