Will Cain didn’t hold back many opinions about the sports media in a new interview with Outkick’s Bobby Burack.
One particularly interesting discussion came after Burack stated he feels sports media is “broken” and leans too far left for its own good. Cain, agreed and said that it is important to diagnose why that is, otherwise “we’ll soon be doing an autopsy on why sports media killed its audience totally.”
“First, the media in general, suffers from a self-selection mechanism. Most people that choose to go into media share somewhat of a similar worldview,” Cain says. “On top of that, most major media companies are situated geographically in the Northeast corner of the United States, which also shares that same worldview. So you’re already fishing from a pond of people who, not exclusively, but generally think the same way.”
Cain added that another reason he feels conservative voices are frozen out of sports media is social media reaction, a regular target of Outkick columns. He called the Twitter-sphere “a vortex that makes everyone think that one singular point of view is rational, smart, correct, and reflects the audience. And anybody outside of that point of view they call a contrarian for contrarian’s sake, an attention seeker, or more recently, a racist.”
Interestingly, while Cain does call out leadership at sports media outlets, he notes that leadership across corporate America is “failing” and giving into the loudest voices they hear.
“They’re sacrificing their bottom line. They’re sacrificing their fidelity to the shareholder. They’re sacrificing their ratings,” Cain says of sports media executives. “In some sad cases, and I know this because I get the private text messages, I get the private calls, they’re sacrificing their own values out of fear of being branded something they are not.”
Nobody wants to hear from Will Crain’s bigoted ass.
I lost what little respect I may have had for Cain, when he told his radio audience back in June that he was unfamiliar with OANN ( One America News Network .) It is an ultra right network and a vocal supporter of the current office-holder.
So because he doesn’t share your political viewpoint, he is a “bigoted ass?” You are an imbecile, a fool that is incapable of providing any rational thought of your own. Any other useful idiots on here want to speak in ad homonyms and showcase your ignorance??
Will Cain was the only reporter ESPN had that wasn’t drinking the Kool-Aid.
Cain has it right. Look how ESPN viewership has plummeted. People are tired having left wing BS shoved in their faces twenty-four seven