Univision is one of many radio stations that benefitted from the 2020 elections due to the massive influx of political advertisement dollars.
Inside Radiorelays the Spanish-language giant report over its four percent revenue increase from $692.9 million one year earlier to $722.9 million in fourth-quarter 2020.
The report adds that Univision’s fourth-quarter radio results display ad sales inched up one percent to $61.3 million. Univision can thank political advertisements, which brought in $13.3 million.
Remove the political advertisements, and Univision would’ve probably seen a loss as they did in 2019. Their fourth-quarter advertisement revenue fell 17-percent to $48.0 million from $57.9 million two years ago.
Furthermore, this increase in revenue marks the first time it occurs under the network’s new ownership. The radio station wasn’t the only part of Univision to see revenue increases.
Their television network’s assets increased five percent to $660.3 million, up from $626.8 million for the previous year’s period. Political advertisement spending infused $58.3 million into its media networks, which went up ten percent to $373.5 million.
It will be interesting to see how Univision’s radio stations and other outlets do in 2021, with no political advertisement money coming in this year.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
