A new survey of media industry leaders feel confident about the future of journalism over the coming 12 months.
According to the Reuters Institute for the Study of Journalism survey, of the 314 media leaders questioned, 47% shared their optimism for the industry. Only 12% of respondents said the were not confident about the future.
“Overall, the mood in our survey responses is one of strong belief in the value of journalism but great uncertainty about the year ahead, fuelled by the knowledge that another huge wave of technical disruption is on the way,” the authors of the study wrote.
The optimism coincides with previous years results, with 44% of respondents claiming similar sentiments in 2023. That figure is down sharply from 75% feeling confident about the state of journalism in 2022.
However, due to the results of some media business sectors, it’s easy to see why the optimism was up slightly for 2024.
80% of respondents shared that subscriptions/membership revenue streams were likely to be important to very important for their businesses. That was the top vote-getter, with display advertising/sponsorship finishing second at 72%.
